Pro-NASA Campaign ii

 

Space exploration is commonly overlooked as an avenue in need of support for more educational and exploration endeavors. Catherine Roach’s design for Pro-NASA Campaign ii is a captivating use of word and image. The extraordinary image is of a crab nebula. It is accompanied with a white circular, planetary-shape with a geometric lattice around it. In the center are the words “such beauty exists and we can prove it,” that have a cut out appearance to allow the ground image peek through. The astonishing picture of natural beauty instantly engages the onlooker and captivates the movement of their eye with contrasting hues. The center graphic seems to blend in to the background. It is present and man-made but it seems to naturally coexist in the picture. The planet-like shape helps create harmony. It is integrated into the overall design without losing focus on the main picture of the crab nebula. The color white is a nice choice to be non-evasive and to maintain simplicity. White is commonly associated with purity. it is almost as if Roach is alluding to the pure beauty of space and the purity and authenticity of the statement. The statement engages the audience by placing responsibility in their hands, asking for support and the reader’s eagerness for more information. It also glorifies the people behind NASA by stating that they bring this beauty to the world, almost hinting at man being responsible for such beauty. Towards the bottom, there is a mission statement about NASA and questions that they ask themselves and questions the reader can start to ask. And to the right of the statement is the NASA logo. The logo helps identify who this message belongs to, who is responsible for such great astronomical work. The image and graphic together promotes the message of eagerness to bring more beauty to the world through space exploration. Overall, the image engages the audience by putting such beauty into the hands of man and making it attainable.  The message provokes a need for more education and a demand for more research.

Image:

http://www.flickr.com/photos/catherineroach/4617297754/in/set-72157623929645193/

Additional Information:

http://www.flickr.com/photos/catherineroach/4857043982/