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| Cube & Rect radio design: WR03-CUBE/4B |
Utopian design aims to improve society and an example of a brand that is doing just this is Magno. Magno radios are designed with the environment and local economy in mind. Singgih S. Kartono was inspired by a popular Indonesian electronics company’s basic design principles. Katrono applied classic design elements to the Magno radios so that they would stand the test of time aesthetically as well as maintain efficiency. Salient characteristics of the various Magno radio designs are the uses of different types of wood, such as mahogany and pine.
The WR03-CUBE/4B radio is a cube-shaped with radio receiving capabilities and an auxiliary jack to allow a wider range of uses. The use of pine, mahogany, and fabric in the Cube & Rect radio create a monochromatic color scheme of tan and brown hues. The dark brown fabric contrasts against the light pine wood. The pine is the main frame of the radio. The mahogany is mainly used for decorative accents such as the round knobs for dial changing. The external antenna has a small wooden sphere at the tip made of mahogany as well.
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| Singgih S. Kartono with his design |
The sustainable design of these radios is promoting a consciousness to be employed in the manufacturing of future electronics. More so, Kartono had the streamlined wooden design in mind to allow the radios to be easily produced in his home village, supporting his local economy. By supporting local villages and using sustainable resources, Magno is setting a terrific example of how social consciousness can be a successful business strategy.
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